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Franchise Prospectus
The Concept
To provide a year round regular lawn service offering lawn treatments to fertilise and
weed treat the domestic lawn plus add on services of moss treatment, scarifying and
aeration during the winter.
The Market
The market for this service is vast and includes any householder who requires a quality
lawn.
This franchise concept is a multi-million dollar industry in the U.S.A. involving
thousands of franchisees operating through several, well established franchise systems. It
is now taking off in the UK and is expected to be a huge business here in the future.
The Package
The initial package, which Countrywide provides includes everything you need to start your
business:
Computer
Software (Windows, Word, Excel, Sage)
Printer/fax
Mobile phone
Stationery pack (business cards, letterheads etc.)
Sales literature
Vehicle deposit (Renault Kangoo or similar)
Vehicle sign writing
Marketing launch
Training
Franchise manuals
Scarifier
Spiker
Fertiliser spreader
Walkover sprayer
Sweeper
Hand tools
Measuring wheel
Supply of fertilisers and chemicals
Uniforms
Personal protective equipment
Support
Countrywide continues to take great pride in the very high levels of service which its
franchisees enjoy - levels of service which are widely recognised as amongst the highest
available anywhere in the franchise world.
Head Office Support
With Countrywide you are backed by our experienced and highly professional head office
staff who are all directly involved in supporting our franchise network.
Business Planning
Our continuous business and financial planning support ensures that you always remain in
control of your business and it grows and increases in success.
Marketing Support
A good sales and marketing team is an essential requirement for any business and that is
exactly what we provide for you. Our franchisees benefit from the comprehensive range of
sales and marketing support which our head office staff provide and which includes a fully
computerised telesales team.
As you would expect, every service we offer is geared to meet the specific requirements of
our franchisees.
Telephone Answering
We maintain a golden freephone telephone number - 0800 234567 - which appears in
all Countrywide promotional material. All calls are directed to head office, from where
each enquiry is immediately forwarded on to the appropriate franchisee.
In The Field
Experienced guidance is always available from our field support staff who will call on you
to provide help and assistance as required.
This service stems from our simple business philosophy: the more successful we can make
you, the individual franchisee - the more successful the entire Countrywide Group will
become.
Qualities Of A
Franchisee
When we look to recruit franchisees it is crucial to both parties that the personal
chemistry is right. For you and Countrywide to be successful it is imperative that you
have a will to succeed, are conscientious, can deal with the general public, have a strong
sense of customer care, have some management experience and realise that your hours of
work will vary and that you will need to have the backing of your family. The rewards are
there for those franchisees prepared to apply themselves in this way.
Financial Projections
Company Overview
In today's business environment every company needs to have a competitive edge
such as the support of a franchise.
The Countrywide Group is undoubtedly the largest franchise business in the garden and
landscaping sector, where it has been operating as a highly successful franchisor since
1986.
The Countrywide business now represents a comprehensive franchise network which has many
thousands of customers, a multi-million pound turnover and which currently receives over
2000 enquiries per month for its services.
Countrywide evolved as a Manchester based business up to 1985 when a decision was taken to
build the business with the aim of becoming a national company. Since 1986 the company has
developed down this route. Today it is now one of the largest specialist operations of its
kind.
Sunday Times
FastTrack100
Countrywide has been listed in The Sunday Times list of Britain's 100 fastest
growing private companies for 1998 & 1999.
Independent On Sunday
The Independent on Sunday has included Countrywide in its own list of the 100
fastest growing independent companies for 1997, 1998 and 1999. Countrywide was also the
outright winner for the North of England region in 1997.
Want to take it further then contact the Peter Fielding on 0800 234567 or email a